Torstar Digital restructures
The digital arm will close with its divisions being divvied up - Wagjag will report to Metroland Media and Olive Media will report to the Star Media Group.
Torstar Corporation’s digital arm, Torstar Digital, is restructuring in order to simplify and improve efficiencies, Bob Hepburn, director of communications at the Toronto Star, tells MiC.
No longer known as Torstar Digital, pieces of the division, which launched in 2005, will now report into other parts of Torstar. In the changes Wagjag will now report to fellow Torstar Corporation company Metroland’s president Ian Oliver. Olive Media will now report to John Cruickshank, president of the Star Media Group.
Chris Goodridge, who became president of Torstar Digital in April 2012 will move to the Torstar Corporation’s main office and work as the SVP of digital ventures, providing management to digital interests like EyeReturn Marketing, Workopolis, Tuango and Kanetix.
According to Hepburn, 10 jobs of the 195 people who worked at Torstar Digital were impacted by the changes, with losses in both the senior management and support staff levels. Five people left the company yesterday with the remaining five staying on until the end of the month. Remaining employees will continue to work in the Torstar Digital offices on King St. West in Toronto.