Starcom wins TJX Canada

Copied from strategy - Money1

Starcom Canada has won the account for TJX Companies Inc., which includes Winners, HomeSense and Marshalls. Work with the client is effective immediately.

“We’re really celebrating this win because TJX is one of the most interesting and successful retailers in Canada,” said Alex Panousis, president of Starcom Canada, in a release on the win. “We look forward to building a partnership which pushes innovation and delivers value.”

The Publicis-owned media agency will be responsible for the media strategy and investment for the retailer as a result of the win. Work on the account was most recently handled by MediaCom Canada.

“Winners, HomeSense and Marshalls are innovators in the retail sector just as Starcom is in the media sector,” said Leslie Root, VP marketing TJX Canada. “Starcom impressed us with their nimble retail orientation combined with their access to big agency resources. We look forward to working with them at such a dynamic time in our respective industries.”

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