Style at Home gets fresh with Febreze
TC Media’s Style at Home magazine has launched a multi-platform partnership with P&G’s Febreze.
Working with P&G’s media agency, Starcom MediaVest Group, the partnership includes the TC Media title’s first reverse cover, which leads to 21 pages of editorial content created by the Style at Home team talking about decorating tips leading up to the holiday season.
Andrea McBride, national sales director, TC Media, tells MiC that the content, published in the November issue, was purely editorial, and did not include a client approval process.
In addition to the print content, the partnership also includes the online branded “Refresher Course,” where Style at Home editor-in-chief Erin McLaughlin shows tips on how to refresh your home incorporating Febreze products. Both the print and digital pieces also drive to the Refresher Course Contest, which asks readers to enter a photo of their home and describe how they have refreshed it for a chance to win a $15,000 makeover.