Families with children have more connected tech: study
Overall, a third of Canadian Anglophone households (32%) have a child under 18 living at home. Those with children at home are more likely to have higher income households, with 32% of those with children under 18 making between $75,000 and $100,000 versus 25% of those without children, according to the Families and Media Consumption report from the Media Technology Monitor (MTM). The report uses Fall 2012 and Spring 2013 surveys based on a total sample of just over 6,000 Anglophones.
Families with children are more likely to have a digital TV subscription, with 78% of Anglophones with children under the age of 18 having a digital TV subscription versus 73% of people without children.
Households with children spend an average of two hours more on the internet than the average Anglophone household. But, families with children spend about three hours less watching TV per week than the average and also report spending an hour less listening to the radio.
Anglophones with children under the age of 18 are more likely to connect their TVs to the internet, with 34% doing so versus 23% without children. Those with children are also more likely to have a Netflix subscription (34%) versus those without children (23%). Anglophones with children are more likely to watch online video (87%) versus those without children (73%) as well as full-length movies online, with 40% of those with children watching the films versus 29% of those without.
Families with children are more likely than those without to have used a social networking site in the past month (75%) versus those without (62%). That number is most visible with Facebook, where 70% of Anglophones with children used the site in the past month versus 57% of those without kids.
Smartphones are more prevalent with Anglophones who have children (74%) versus those who don’t (57%). They are also more likely to own a tablet, with 41% of Anglophones with children having one versus 30% of those without kids. As a result of having all this technology in the home, Anglophones with children are more likely to be 4-screen Canadians, having an internet connection, smartphone, tablet and a TV that has been connected to the internet.
Those with children are more likely than Anglophones without to listen to online audio, with 77% listening to internet audio versus 62% of Anglophones without children. That number holds true for people streaming audio services, with 75% of those with children streaming audio online versus 60% of Anglophones without children, according to the MTM study.
Family image courtesy of Shutterstock