Marketel wins De Facto
The company has won the media business for the anti-tobacco organization, following a competitive review.
Marketel has won the media business for Quebec-based anti-tobacco industry organization De Facto following a competitive review.
The Montreal-based agency won the account because of its understanding of the millenial segment, which the anti-tobacco organization is trying to reach, Philippe Jacques, manager of the Vie Saine programs at the Réseau du sport étudiant du Québec, which oversees the De Facto project, said in a release on the win.
“Reaching 18- to 24-year-olds is a challenge we face every single day,” he said. “In the pitch, Marketel demonstrated true expertise and creativity in media, which will have real impact with this elusive target.”
Money image courtesy of Shutterstock