Chatelaine launches coffee line

The Rogers Media title is expanding its brand with a new line of coffee that will be available at Longo's supermarkets in the Greater Toronto Area.
ChatelaineCoffee

Rogers Media’s Chatelaine is moving its content beyond the usual publishing platforms and into a new one, coffee mugs, with the launch of Chatelaine Coffee.

The coffee, which will be available at Longo’s locations across the Greater Toronto Area starting today is a organic fair-trade blend created by the Chatelaine Kitchen powered by GE Café. A portion of the proceeds from each bag purchased supports Café Femenino, an initiative that’s dedicated to improving the lives of women in coffee-picking communities across the globe, according to a release on the new product.

Tara Tucker, group publisher, Chatelaine and Canadian Health and Lifestyle at Rogers Media, tells MiC the product launch is the first in a line of planned offerings from the magazine, with more coming in the new year.

The coffee is available in a duo pack, with a tin of coffee and a travel mug for $19.99 and a triple pack with two tins of coffee and a coffee grinder for $34.99.