Procter & Gamble leads 2013 ad spending: Nielsen

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Procter & Gamble has spent the most money on advertising in Canada so far this year, according to recent data from Nielsen. Keeping its top spot from the same period in 2012, the consumer packaged goods company bought over $164.2 million in media in the period from January to October, about 2.5% of all ad spending in the country.

Rogers and General Motors held onto their second and third spots, spending $109.6 million and $94.5 million respectively.

New to the top ten spenders list this year are BCE Corp., with the fourth biggest spend at $82.6 million, and Ford Motor Company, which spent $75.3 million to put them in fifth. Chrysler Canada, Provincial Government Lotteries, the Government of Canada, the Chrysler dealership association, and McDonald’s round out the top ten.

Overall, the top ten list spent about $6.684 billion on ad space during the first ten months of the year in Canada.

Top Ad Media Spenders in Canada, January 2013 to October 2013:

PROCTER & GAMBLE COMPANY $164,240,342
ROGERS COMMUNICATIONS INC 109,687,974
GM CORP 94,501,216
BCE CORPORATION 82,629,717
FORD MOTOR COMPANY 75,317,288
CHRYSLER CANADA 68,800,586
PROVINCIAL GOVERNMENT LOTTERIES 68,506,036
CANADA, GOVERNMENT OF 67,752,149
CHRYSLER CONSOLIDATED LOCAL CAR DEALERSHIPS 64,667,527
MCDONALDS CORPORATION 64,485,316
Total of all Companies 6,684,777,369

Chart courtesy of Nielsen

Money image courtesy of Shutterstock.

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