Procter & Gamble leads 2013 ad spending: Nielsen
From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
Procter & Gamble has spent the most money on advertising in Canada so far this year, according to recent data from Nielsen. Keeping its top spot from the same period in 2012, the consumer packaged goods company bought over $164.2 million in media in the period from January to October, about 2.5% of all ad spending in the country.
Rogers and General Motors held onto their second and third spots, spending $109.6 million and $94.5 million respectively.
New to the top ten spenders list this year are BCE Corp., with the fourth biggest spend at $82.6 million, and Ford Motor Company, which spent $75.3 million to put them in fifth. Chrysler Canada, Provincial Government Lotteries, the Government of Canada, the Chrysler dealership association, and McDonald’s round out the top ten.
Overall, the top ten list spent about $6.684 billion on ad space during the first ten months of the year in Canada.
Top Ad Media Spenders in Canada, January 2013 to October 2013:
|PROCTER & GAMBLE COMPANY||$164,240,342|
|ROGERS COMMUNICATIONS INC||109,687,974|
|FORD MOTOR COMPANY||75,317,288|
|PROVINCIAL GOVERNMENT LOTTERIES||68,506,036|
|CANADA, GOVERNMENT OF||67,752,149|
|CHRYSLER CONSOLIDATED LOCAL CAR DEALERSHIPS||64,667,527|
|Total of all Companies||6,684,777,369|
Chart courtesy of Nielsen
Money image courtesy of Shutterstock.