COMB announces OOH growth, new directors
The Canadian Out-Of-Home Measurement Bureau (COMB) has unveiled the winter update of its Data Report and added new directors to its roster.
According to the most recent research update, COMB-approved media generated 887 million impressions worldwide for the second half of 2013, up 7% from April of last year. COMB includes data from 15 OOH companies and close to 80,000 advertising faces in 280 markets across the country.
The organization also introduced new directors, adding Elaine Lindsay, VP, group director, MacLaren M2 Universal and Julie Chan, media manager, marketing insights and services, Mondelēz International.
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