Cannes Young Lions and Young Marketers competition open for 2014

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Not an Olympian? No problem! You can shoot for the Gold in Cannes. Canada’s official representative at the Cannes Lions International Festival of Creativity, the Globe and Mail, has announced that entries are now being accepted for the 2014 Young Lions and Young Marketers competitions.

The Cannes Young Lions competition invites advertising creative, media planners and buyers under the age of 28 to enter in the categories of Media, Print, Cyber and Film. During the Canadian competition, the Media teams are asked to develop a media strategy in 24 hours, the Print and Cyber teams are provided with a brief to create an ad in 24 hours and the Film teams have 48 hours to film and edit a 30-second commercial. One winning team from each category is chosen to compete in the Young Lions competition in Cannes.

The Young Marketers is open to people under the age of 30 who work for a client organization. The first stage of the two-stage process asks competitors to submit a written brief to be presented to an advertising agency, and then three to five teams from the first group are asked to give a five-minute live presentation to the jury. Teams are judged on their knowledge of the product or service, the client organization, its aims and the specific aims of the campaign.

Each Gold-winning team will travel to Cannes to compete in the Young Lions and Young Marketers competition at the Cannes Lions International Festival of Creativity, taking place from June 15 to 21.

Last year in Cannes, Canadian teams took home Silver in the Young Lions Film competition, with Hannah Smit and Kyle Lamb from John St. winning the award, and Bronze in Young Marketers for Sahar Jamal from Reckitt Benckiser and Michelle Yee from Telus.

Registration for the Young Lions and Young Marketers is open until Wednesday, March 5 and more details can be found at Globelink.ca/Cannes.

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