Big Brother Canada returns March 5
The Brick returns as a sponsor for the second season, though there are still some multi-platform sponsorship opportunities available.
Big Brother Canada will return for a second season this spring with its premiere on Wednesday, March 5 on Shaw Media-owned channels Global and Slice at 9 p.m.
The reality show will continue to air on Slice Wednesdays, Thursdays and Sundays at 9 p.m. Big Brother After Dark will air seven days a week from 2 a.m. to 5 a.m. New to the schedule this year is the Big Brother Canada Side Show, a weekly wrap-up show with series host Arisa Cox, which will air immediately following each eviction episode Thursdays at 10 p.m on Slice.
The Brick is returning as a sponsor. In addition to offering a $25,000 gift card as part of the grand prize, the retailer will be furnishing the Big Brother house with furniture, mattresses, appliances and home electronics.
A Shaw Media spokesperson tells MiC that the network does have select multi-platform sponsorships still available, including custom integration challenges, lead generation initiatives, and viewer engagement opportunities. More details about sponsorships will be announced closer to the series launch.
Last year’s two-hour finale on May 2 drew an audience of 657,000 (2+), with the highest rated episode airing Apr. 7 with 757,000 (2+) viewers. More than 2.7 million Canadians tuned into the show at some point weekly, according to BBM Canada data provided by Shaw Media. In the midst of its run last season, Slice.ca was pulling an average of 2.5 million views to Big Brother Canada content per week.
The show also generated a huge amount of social media activity, amassing 116 million impressions and 120,000 interactions during its run.