Grey and MCSC win CASSIES Grand Prix
The agency and the Missing Children Society also picked up two Golds at tonight's award show. Read about all the winners here.
It was a big night for Grey Canada and the Missing Children Society of Canada, which walked away with two Golds and the Grand Prix honours at this year’s CASSIES awards, presented at the Hilton Toronto.
Joining the pair as multi-Gold winners are McDonald’s and Tribal Worldwide, which picked up two Golds for its “Our Food. Your Questions.” campaign, as well at the Globe and Mail Creative Effectiveness Prize.
Kokanee and Grip also picked up two Gold awards for the The Movie Out Here, while Taxi and Kraft’s Mio won two for the brand’s launch efforts. Taxi also picked up a Gold for its work with Koodo in the Sustained Success category, as well as three Bronzes for clients including Telus, Boston Pizza and Canadian Tire.
Other Gold winners included Anomaly and Budweiser for the “Red Lights” campaign; Leo Burnett and Earls for the restaurant’s “Lobster Event” promotion; DentsuBos and Iögo for the brand’s launch campaign; Saatchi & Saatchi and the Tourette Syndrome Foundation of Canada for “Surrender Your Say”; and Sid Lee and Videotron for “Pranked Technicians.”
Other notable winners of the evening include Bleublancrouge and John St., which each picked up two Silvers; DDB, which picked up a Silver and three Bronzes; and Ariad Communication and Bensimon Byrne, which walked away with two Bronzes apiece.
Check out the complete case study list below.
Photo by Ryan Walker (Ryanwalkerphoto.ca)