DentsuBos wins full Constellation Brands account

Wine

DentsuBos has been awarded the full media account for Constellation Brands following a formal RFP that happened at the end of 2013.

The agency’s media arm had previously been working with the wine and spirits company across a few of its SKUs, namely Sawmill Creek, Naked Grape and Bodacious, and has expanded that to now be handling the full slate of products.

Constellation Brands had previously been spreading its media work for its other lines, which include Jackson-Triggs, Inniskillin, Open, Kim Crawford, Arbor Mist and Growers, across a few media agencies and have now consolidated all the work with DentsuBos, said Sheri Rogers, VP media at the agency, tells MiC.

Rogers adds that work for the new Constellation lines under the agency’s remit will start rolling out this spring.

Image courtesy of Shutterstock

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