Canada shortlisted for four Internationalist Awards
Canada has four chances to win at the upcoming Internationalist Awards honouring innovation in media.
PHD Canada has two mentions on the shortlist, the first for its “Choose Interesting” campaign for Grolsch, which included an app for the Toronto International Film Festival presented with The Grid.
It is also up for its “Dolce Vita” campaign from Peroni. The campaign worked in partnership with Sharp magazine to create a year-long integration within the monthly “Sharp List” feature, showcasing the best in items across a variety of interests. Items were tagged with either “Live,” “Love” or “Taste” badge with Peroni’s signature blue ribbon.
Touché! PHD is shortlisted for its “Ice Truck” campaign for Canadian Tire, where a vehicle was made of ice and toured the streets of Hensall, ON to put the brand’s Motomaster Eliminator battery to the test. The project was also recently shortlisted for the upcoming Festival of Media Global Awards.
Starcom MediaVest Group is also on the shortlist for its “TD Mortgage Vacation” project for TD. The campaign included OOH elements that had people saying what they would do with a vacation from their mortgage.
The Internationalist Awards honouring innovation in media are hosted by Internationalist magazine. The awards will be handed out on March 27 in New York.