Volkswagen extends contract with Mediacom

Volkswagen

Volkswagen has extended its global contract with Mediacom for another three years.

The deal is active in more than 30 countries around the world, including Canada and has the agency conducting media planning and buying for all of the car co’s brands.

Recent work from the media co for Volkswagen in Canada includes the placement of documentary Once More: The Story of VIN 903847 on Bell Media’s Discovery and Bravo channels and the making of an interactive music video for the car co’s Beetle that incorporated Ontario-based band Walk Off the Earth.

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