Bitten rates as top original Space program to date
Proving you just can’t kill the supernatural trend, Bitten has become Space’s highest-rated original series of all time after just one season.
The series drew an average of 348,000 viewers to its timeslot Saturdays at 9 p.m. on the Bell Media specialty channel, and as reached over 4 million people to date, according to a release. Space also released social media metrics for the werewolf drama, which garnered 903 million estimated impressions from 364,430 Twitter mentions by 288,071 different users tweeting the #Bitten hashtag.
Justin Stockman, VP specialty channels, Bell Media, tells MiC that Bitten aligns with Space’s target audience of adults 18 to 49 and 25 to 54, though skews slightly female.
Stockman says the success of Bitten is significant because as the original network with more access to the production, there are more opportunities for Canadian advertisers and brands to integrate with the show through Bell, although a second season of the series has not yet been announced.
“Overall, for the channel, we’re just really proud to have turned a corner,” he says. “I think many years ago you would have seen Canadian productions as an obligation, a lot of it was filler and now we’ve been able to turn out some amazing hits that are actually driving the business.”
The first season finale airs tomorrow at 9 p.m. and will preceded by a day-long marathon of the entire series starting at 9 a.m.