TD partners with CBC Music for online portal
The TD Live Music project includes playlists, videos and news.
CBC Music has announced TD has come on as a sponsor of the digital music hub with the launch of TD Live Music.
The music page will live through a link on the CBC Music homepage and will feature Canadian music, playlists, news and reviews, as well as branded TD playlists like TD Summer Jams.
TD is also launching an advertising campaign featuring Canadian music artists across the CBC’s platforms, with spots featuring Jully Black, Randy Bachman and The Arkells airing on the CBC starting April 24. Radio spots promoting the bank will be airing on CBC Radio Two and will be voiced by CBC talent Tom Power and Rich Terfry, according to a release. Starcom MediaVest Group handled media for the campaign.
Ads for the TD Live Music page will appear on CBC.ca with a leaderboard running on the main page of CBC Music.