OMAC unveils CPG award shortlist finalists

The new prizes will be handed out later this month at the Best New Product Awards.

OMAC has unveiled the list of finalists for its new OOH award, which is celebrating the best ads for the platform in the consumer packaged goods category.

Entrants into the award are going through a two-phase judging process, with the first level having been completed last week as industry judges, including Claude Carrier from DentsuBos, Anthony Chelvanathan from Leo Burnett, Nancy Crimi-Lamanna from BBDO and Jon Webber from Zulu Alpha Kilo, looked over the work. The finalists now go on to be reviewed by the BrandSpark Canadian Shopper Panel, who will judge the ads based on their ability to communicate the intended message.

Here are the finalists:

Bacardi Grey Goose_Fly Beyond (3)

- Bacardi, Grey Goose: “Fly Beyond” by Ogilvy Paris

- Molson Coors, Newscastle Ale: “No Bollocks” by BBDO Toronto


Cadbury Dairy Milk Bubbly (2)
- Mondelez, Cadbury Dairy Milk Bubbly: Floating Bar TSA execution by Ogilvy & Mather

- IÖGO: Product Launch by DentsuBos


Estee Lauder_MAC (1)
- Estee Lauder, MAC: In Extreme Dimension Lash Mascara by in-house MAC Creative Services

Health and Personal Care:


- Pfizer, Emergen-C by Juniper Park

DOVE SELF-ESTEEM FUND - Girls Unstoppable campaign
- Unilever, Dove: “Make Girls Unstoppable” by Ogilvy & Mather

Household Products:

- Mr. Clean by Leo Burnett

The awards will be handed out on May 22 at the Best New Product Awards.