Scotiabank takes Best of Show at Sponsorship Marketing Awards
Scotiabank cleaned up at Sponsorship Marketing Council of Canada (SMCC) Conference and Awards yesterday in Toronto. The bank led the field, taking home three gold awards and one distinction honour, as well as Best of Show for its community hockey sponsorships.
The 2014 SMCC Conference and Awards was held at the Arcadian Court and featured keynote addresses from Duncan Fulton, SVP communications, Canadian Tire and CMO, Marks, FGL Sports, and Tim Leiweke, president and CEO, Maple Leaf Sports & Entertainment.
In addition to handing out the hardware, SMCC announced yesterday that it would be expanding with new chapters opening in Calgary and Vancouver this year, and additional new chapters to be announced later in the year.
Full list of winners:
Arts and Entertainment
Gold: Scotiabank – Watermark
Distinction: Nokia – All Access
Gold: Scotiabank – Community Hockey
Distinction: Excel-erate the Cure
Gold: Chevrolet and Osheaga Festival
Distinction: Scotiabank Nuit Blanche
Gold: Rogers Cup Montreal – Like Never Before
Gold: Gestev/Lait au Chocolat
Distinction: Western Direct Insurance – Quotes 4 Cures
Gold: Scotiabank – Hockey Day in Canada
Distinction: TFC and Budweiser Elevate the Fan Experience; Kraft Hockey Goes On
Hall of Fame*
Purolator Tackle Hunger
Best of Show
Scotiabank Community Hockey
*Indicates new category this year.