Young Lions and Marketers announced
A group of young creatives, media experts and marketers are headed to Cannes this summer to compete at the 2014 Cannes Lions Young Lions and Young Marketers competition. The Globe and Mail announced the Canadian winners who will go on to compete on the international stage at the CMDC conference today.
The Cannes Young Lions competition invites advertising creative, media planners and buyers under the age of 28 to enter in the categories of Media, Print, Cyber and Film. During the Canadian competition, the Media teams are asked to develop a media strategy in 24 hours, the Print and Cyber teams are provided with a brief to create an ad in 24 hours and the Film teams have 48 hours to film and edit a 30-second commercial.
The Young Marketers is open to people under the age of 30 who work for a client organization. The first part of the first part of the process asks competitors to submit a written brief to be presented to an advertising agency, and then three to five teams from the first group are asked to give a five-minute, live presentation to the jury. Teams are judged on their knowledge of the product or service, the client organization, its aims and the specific aims of the campaign. This year, the campaigns were for BrandAid and the David Suzuki Foundation.
Media Experts’ Carla Museitef, buyer digital solutions, and Jessica Stein, search marketing analyst, nabbed the top spot in the Media category in the Canadian competition.
Leo Burnett is also sending two competitors to Cannes in the Cyber category, with Michael Morelli, AD, and Steven Tiao, AD, taking top prize. Carol Hung, AD, and Justin Luu, AD, both of Rivet Global won in the Film competition, while Barbato Martiniello, graphic designer, and Emma Quiroz, copywriter, both at Sid Lee, picked up Gold in the Print category.
This year, three Young Marketers teams will be sent to Cannes (though only the Gold-placed winners will compete on the international stage). P&G’s Jessica Leung, senior assistant brand manager, and Hassan Mokdad, assistant brand manager, will try to continue our winning streak on the global stage, where we’ve won Bronze in both 2012 and 2013. Second place in the category went to Maya Cieszynska, associate marketing manager, PepsiCo, and Michael Holmes, assistant brand manager, P&G, while third place when to Pinky Tang, assistant brand manager, and Amanda D’Ortenzio, senior assistant brand manager, both at Unilever.
Photo: Jessica Stein, search marketing analyst and Carla Museitef, buyer digital solutions from Media Experts