IPG Mediabrands agency UM has won the planning and buying business for Heinz in Canada and the US, following a review.

According to a statement that was first posted in Ad Age the win for UM comes following a six-month review, with confirmation of the new client coming from the agency’s Canadian president. Prior to the win the Heinz account was with Vizeum.

Outside of the US buying and planning for the brand will be with Omnicom.

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