Tapped Mobile to rep The Atlantic in Canada
The mobile marketing firm will bring native ad integration opportunities to the influential publication's titles and is in talks to bring Atlantic events north of the border.
Tapped Mobile has entered a partnership with The Atlantic to exclusively represent the magazine’s digital native ad inventory in Canada.
Jed Schneiderman, president, Tapped Mobile, tells MiC that Tapped will identify opportunities for Canadian brands to access and work with The Atlantic‘s editorial and marketing expertise to create sponsored posts, custom infographics and interviews to be integrated into The Atlantic‘s publications including Quartz and Citylab, which are all available on iPad apps, mobile-optimized websites and other platforms like Flipboard.
The Atlantic‘s titles attract 1.5 million monthly unique web visitors and one million unique mobile visitors per month, per comScore numbers cited by Tapped. Schneiderman says the magazine’s affluent and influential North American audience median age is 55, with a 60-40 split male-female and a median household income just under $97,000, making for a good opportunity for luxury, high-end auto, or brands that typically play in business-to-business.
Beyond the digital inventory, Tapped is looking to bring Atlantic events to Canada. The magazine runs over 100 events in the US including the Aspen Ideas Festival, and Schneiderman says that the two companies are in the process of thinking through what those would look like in Canada. Mobile plays a role in these events as an activation opportunity for brands, says Schneiderman, as most people carry their phones with them at all times.
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