BBM overview: New PPM ratings

Radio-300x234

As we roar into summer, climb on board for a tour of the latest PPM radio ratings released today. This release from BBM completes the 13-week period covering Feb. 24, 2013 to May 25, 2014. Let’s take a look at some of the numbers for the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM with a 13.2% share of hours tuned for A12+ (down from 17.6% last time out). CHFI-FM takes the #1 spot with the ladies 25 to 54 delivering a 20.5% share (down from 25.8%) followed by CHUM-FM delivering a 17% share (up from 16.7%). BOOM-FM holds the #1 spot for males 25 to 54, posting a 9.8% share (up from 7.6% in the last 13-week book) followed by Q107 with 9.3% (up from 9.2%). CHUM-FM leads the way for males 18 to 34 with a 9% share. For females 18 to 34, CHUM-FM tops the list posting a 19.4% share.

 Vancouver: CBC Radio One once again grabs the #1 spot for A12+ with an 11.4% share of hours tuned (down from 13% last time out). Taking the top spot for females 25 to 54 was the Beat, posting a 14.6% share (up from 14% last time out). QMFM holds the lead for male 25 to 54 listeners, delivering a 9.5 % share (down from 11.7%) followed closely by the Beat with a 9.2% up from 7.4%. The FOX is out in front for men 18 to 34 with a 13.2% share of hours tuned (down from 13.4%). When it comes to females 18 to 34, The Beat takes top spot with a 23.2% (flat with the last book).

Edmonton: 102.3 NOW Radio rules the roost for A12+ posting an 11.1% share of hours tuned (up from 8.5%). NOW! Radio takes top spot for females 25 to 54, delivering a 14.5% share (up from 13.4%). NOW also tops the list for men 25 to 54 with a 13.3% share (up from 10.4%). For males 18 to 34, NOW! posted a 20.9% share (up from 11.4%).

Calgary: CBC Radio One leads the way for A12+ with a 10.5% share (down from 11.4%). Country 105 remains popular with the ladies, taking the #1 spot for females 25 to 54 delivering a 15.1% share (down from 16.8%). For men 25 to 54, XL103 is #1 with a 10.8% (up from 8.7%) followed by CJAY92 with a 9.9% share (down from 10.2%). XL103 takes top spot for men 18 to 34 with a 14.5% share. Country 105 is #1 for females 18 to 34 posting a 20.4% share (down from 23.2%).

 Montreal: CHMP 98.5FM is #1 for A12+ with a 17.8% share (up from 16.2%). CFGL-FM 105.7 Rythme FM is tops with the ladies, taking #1 spot for females 25 to 54 delivering a 20.9% share (up from 18.6%). For  men 25 to 54, CHMP 98.5FM leads the way with an 18.2% share (up from a 17.3%). CHOM-FM is #1 for men 18 to 34 with a 14.4% share (down from 16.7%). CFGL-FM 105.7 Rythme FM is #1 for females 18 to 34 with a 20.6% share (up from 18.4%).

Radio image courtesy of Shutterstock

Tags: , , , , , ,