Starcom tops global billing list

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The Research Company Evaluating the Media Agency Industry (RECMA) has released the global billing numbers for 2013, with Starcom coming out on top. The network posted global billings of $47 billion for 2013, up 18.3% over 2012.

OMD, which was the top agency overall in Canada for 2013 was #2 globally, with $41 billion in billings for the year, up 10% over 2012.

ZenithOptimedia came in at #3 globally, with $36 billion in billings, up 8.1% over 2012. The #4 spot went to Mindshare with $34 billion, up 11.5% over 2013 and the #5 spot was taken by Carat with $32 billion in global billings for 2013, up 19.3% over 2012.

Here’s the remaining top 10:

6. MediaCom (GroupM): $31 billion (up 9.1% over 2012)
7. MEC (GroupM): $26 billion (up 12.9% over 2012)
8. UM (Mediabrands): $19 billion (up 10.8% over 2012)
9. Havas Media: $17 billion (up 6.1% over 2012)
10. Initiative (Mediabrands): $13 billion (up 10.6% over 2012)

Mediabrands saw the biggest global boost in billings over 2012, with its numbers jumping by 35% in 2013.

Overall global billings went up 12.2% from 2012 to 2013, coming in at a total of $334 billion for the year.

Image courtesy of Shutterstock

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