Extra Awards crown top Canadian newspaper ads

Ikea took home the top prize at this year's awards, which honour creative for newspaper print and digital ads.

Newspaper Canada announced the winners of the 2014 Extra Awards this week, honouring the best creative for the platform.

Leo Burnett was awarded Best in Show from Newspaper Canada’s 2014 Extra Awards for its “Boy Meets Girl” spread promoting Ikea’s new catalogue.

The winners, which were announced yesterday morning, were chosen by a four-person panel of judges comprised of executives from Leo Burnett, Ogilvy Montreal, MacLaren McCann and Chester + Company.

4059_IKEA_Boy_Meets_Girl_1-web

Overall, Leo Burnett took home 14 awards, the most of any winner, five of which came from its work with Ikea. Four of its five Gold awards came from work with homeless advocacy group Raising the Roof. It also won five Silver, one Bronze and two Honourable Mentions.

Best Use of Print Medium:

Silver

Bleublancrouge
Toyota Canada, “Roomy RAV4″

4101-Toyota-RAV4couvertureMetro

Leo Burnett
TD Bank, “Game Face”

Bronze

Nolin BBDO
Producteurs de lait du Québec, “Le lait ça va bien avec”

Honourable Mention

Journal Le Soleil
Groupe Restos Plaisirs, “Cochon Dingue”

Leo Burnett
Yellow Pages, “Days of the Week”

Small Space Ad:

Silver

Leo Burnett
IKEA, “There’s a Page for That”

Ad Supplement: 

Silver

Zulu Alpha Kilo
Modelo Molson Imports LP, “Newspaper Insert”

4013_DOTD_NEWSPAPER

Automotive:

Honourable Mention

Grip Limited
Honda Canada, “Honda Accord Green Car of the Year”

HondaExtraaward

Grip Limited
Honda Canada, “NHL Program Ad”

4110_NHL_HONDA_Hockey Program Ad

Corporate and Financial:

Silver

Zulu Alpha Kilo
Workopolis, “Work Search”

Fashion, Accessories and Home:

Silver

Leo Burnett
Procter & Gamble/Bounce, “Shirts/Pants/Dress”

Food, Beverages & Drug:

Gold

Cossette
McDonald’s, “Father’s Day”

4097_McDonalds_Fathers_ Day

Honourable Mention

Blammo
Del Monte, “Fruit Break”

Lg2
Yum-Yum, “Hartford”

Travel, Tourism and Transportation:

Gold

Rethink
Splashdown Waterpark, “Experience Splashdown – Man”
Splashdown Waterpark, “Experience Splashdown – Woman”

Silver

Rethink
Splashdown Waterpark, “Experience Splashdown – Man/Woman/Kid”

Bronze

Rethink
Splashdown Waterpark, “Experience Splashdown – Kid”

4129_Splashdown_Kid_11x15

Public Service and Advocacy:

Gold

Leo Burnett
Raising the Roof, “Blake”
Raising the Roof, “Childhood Photos”
Raising the Roof, “Dave”
Raising the Roof, “Jeanne”

4055_RTR_Jeanne-2

Silver

FCB Toronto
PFLAG, “The Male Mask”

Retail:

Gold

Leo Burnett
IKEA, “Boy Meets Girl”

Silver

Lg2
Sears Optical, “Boat”

4033_Boat

Leo Burnett
IKEA, “There’s a Page for That”

Bronze

Lg2
Sears Optical, “See”

Leo Burnett
IKEA, “In Laws”

Honourable Mention

Leo Burnett
IKEA, “Twins”

Local Ad: 

Bronze

Journal Le Soleil
Groupe Restos Plaisirs, “Cochon Dingue”

Cochon-Dingue-Best-Use-Of-Print-Medium_0

National Ad: 

Silver

Leo Burnett
Procter & Gamble/Bounce, “Shirts/Pants/Dress”

Bounceextraaward

Zulu Alpha Kilo
Workopolis, “Work Search”

4025_WORK SEARCH_MAY29_2014

Online Ad:

Bronze

Bleublancrouge
The Gazette, “#mtlfest”

MTLfest

Target
Newfoundland and Labrador Tourism, “Language Lessons”

NewfoundlandExtraaward

Tablet Ad in Newspaper Tablet Product:

Honourable Mention

Agence Uber
HEC Montreal, “Le sommet”