OMD picks up Petro-Canada

The Omnicom shop won the retail media business following a review.
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OMD has won Petro-Canada’s retail media business, an account that includes everything from the company’s Olympic sponsorship to its retail-level planning and buying.

Cathy Collier, CEO at OMD, tells MiC her team was informed of the win late last week, with work on the account beginning this week and the first projects to roll out in 2015.

She says OMD was asked to participate in the review following work it did for the company around its Amazing Race Canada sponsorship earlier this year.

Petro-Canada’s retail business was previously with Media Dimensions. Eric Orticello, VP, Media Dimensions, said the agency declined to participate in the review.

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