Corus takes on TV Everywhere apps for kids channels
The cable channels' Canadian linear subscribers will be able to stream and download shows like Mike the Knight.
By Daniela Fisher
In a move to match kids’ increasingly mobile media consumption habits, Corus Entertainment is launching a series of TV Everywhere apps for its kids channels (Treehouse, YTV, Teletoon) this spring.
Available on iOS and Android to subscribers of linear cable services that carry the Corus channels in Canada, the apps allow viewers to download eps or stream series like Dora and Friends, Mike the Knight (pictured), SpongeBob Square Pants and Adventure Time.
Preschool net Treehouse gets the first app launch this spring, with planned YTV and Teletoon apps to follow. (A French-language version of The Teletoon app will also be made available.)
Key features of the new apps include download-to-go, parental controls and interactive environments. They’ve been built using You.i Engine software, developed by Ottawa-based startup You.i TV.
Further roll outs of the app for additional digital platforms are planned for the coming months.
From Kidscreen Daily