Corus boosts global presence with new digital offerings
The company is partnering with U.S.-based Fingerprint on a mobile platform for preschoolers and expanding its relationship with the KIN MCN.
By Daniela Fisher
It’s been a busy week in the non-linear space for Corus Entertainment. Having just announced a suite of TV Everywhere apps, the company is now teaming with San Francisco, California-based Fingerprint to create a brand-new mobile entertainment platform for preschoolers.
Additionally, Corus-owned Nelvana has tapped L.A.-based digital media company Kin Community to boost its global YouTube presence for Nelvana’s content library, including Max & Ruby, Franklin and Friends, Babar and The Adventures of Badou, and The Berenstain Bears.
On the mobile front, the new entertainment platform is geared to kids ages two to seven. It marks Corus’s first global digital offering for children, as the mobile platform is set to roll out worldwide next year.
Working with Fingerprint (which has created offerings similar to this for companies like Samsung and Sylvan Learning), the Corus platform will feature videos, games, music and eBooks starring classic Nelvana characters like Franklin, Little Bear and Max & Ruby.
Corus Entertainment already has ties to Fingerprint. It invested in the mobile tech company during its early days, recently participating in another funding round for Fingerprint that raised $10.85 million.
On the YouTube side, Corus is looking to accelerate Nelvana’s online presence. KIN Community, digital lifestyle network KIN’s women-focused MCN, is charged with optimizing and managing Nelvana’s library on YouTube, helping drive engagement with its brands.
This follows a deal that was made this September between KIN and Corus Entertainment that made Corus the exclusive Canadian representative for the programming and advertising opportunities on KIN Community. KIN and Corus also partnered to launch KIN Canada to create custom advertising opportunities for brands to reach local consumers.
- from Kidscreen
Photo: Corus Quay City Centre. Photo: Richard Johnson (CNW Group/Toronto Port Lands Company)