Benjamin Moore taps UM Canada for media
The company is consolidating its North American media operations with the shift.
Benjamin Moore has announced UM Canada as its new media agency in the country.
The company hired UM Canada in an effort to consolidate its North American media account. Benjamin Moore works with The Martin Agency on media and creative in the US, and both agencies are owned by IPG Mediabrands.
Prior to the win Benjamin Moore’s Canadian media buying was handled by Groundzero. Creative work for the brand is handled by The Martin Agency out of the US.
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