TC Media signs with Sunwing
The media co is now representing advertising for the travel company's publications, plane wraps and in-flight TV.
Having sold the majority of its in-house consumer magazines to Quebecor Media late last year, TC Media is starting 2015 by announcing a deal with Sunwing Travel Group to sell ad space for the company.
The deal will see TC Media represent the travel company’s two magazines; Wings and the Destination Weddings Guide, as well as digital advertising, boarding cards, in-flight TV and customized advertising options for the Sunwing Travel Group.
Wings publishes twice per year and has a readership of 1.5 million travellers in print, with an additional 1.4 million online readers in 2014. The Destination Weddings Guide is printed twice per year and is distributed to travel retail locations across Canada as well as wedding shows. Overall, the travel wedding title distributed 85,000 copies in 2014.
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