Unilever chooses PHD for global search business

The company's digital arm, Resolution Media, will lead the business in North America, says Fred Forster, president and CEO for PHD Canada.
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Consumer goods company Unilever has selected PHD’s digital arm, Resolution Media, to handle global search engine and optimization duties.

“The Unilever search is being handled by PHD on a global basis, powered by Resolution Media,” says Fred Forster, president and CEO for PHD Canada, part of the Omnicom Media Group. “It’s good to have stronger, deeper ties with a great company like Unilever.”

The news comes as Unilever is in the midst of a global media agency review, though the search account is understood to be separate from that review. 

GroupM’s Mindshare has been Unilever’s MAOR in Canada since 2010.