Grammy Awards ratings hit a high note

The Sunday night broadcast beat last year's numbers, becoming the most-watched show in the history of City.
Grammyredcarpet

Canadians tuned in to Sunday night’s Grammy Awards in record numbers, besting last year’s numbers, and making the program the most-watched show in the history of City.

The show brought in an average audience of 2.6 million viewers, besting last year’s numbers by 2.9%. Viewership peaked at the start of the show at 8 p.m. for Madonna’s performance of “Living for Love,” with 3.6 million viewers watching at that time.

In addition to the ratings, Rogers Media announced it has extended its deal to broadcast the Grammy Awards on City through to 2018. The deal includes both the live ceremony and the Grammy Nomination Concert event. City also holds the digital rights, with live streaming of both the Grammy pre-show and awards broadcast.

City’s red carpet coverage, Entertainment City: Live at the Grammys, brought in an average audience of 648,000 viewers, besting last year’s numbers by 47%.

On the specialty dial, E! brought in an average audience of 304,000 viewers to its red carpet special, Live from the Red Carpet: The 2015 Grammy Awards. Ratings for the show grew by 34% in the 18- to 49-year-old demo, and 20% overall, compared with numbers from 2014.

Image:  Ed Robertson (Barenaked Ladies) and Breakfast Television co-host Dina Pugliese interviewing Gwen Stefani on the red carpet as part of Entertainment City: Live at the Grammys.