Total magazine circulation dips in last half of 2014

The top magazine in the country was Canadian Living, according to the latest AAM numbers.
CanadianLiving

The Alliance for Audited Media has released its latest magazine circulation numbers, measuring the last six months of 2014.

In Canada, total paid and verified circulation was down 6.9% for the period versus the same six months in 2013, staying consistent with the 4.8% drop for the first six months of 2014.

Single-copy sales were up by an average of 4.3% across the measured titles, bolstered by the inclusion of digital copies like Rogers Media’s Next Issue Canada numbers.

Overall there were 65 titles measured in the report, with 49 of those magazines also reporting digital edition numbers. In all there were 366,256 digital copies counted in the report, up from the 265,764 for the first six months of 2014. For the last six months of 2014, digital copies made up about 6.7% of total paid and verified circulation. That’s up from the 3% that digital copies made up of total paid, verified and analyzed non-paid circulation for the first six months of 2014.

Canadian Living, which is celebrating its 40th anniversary this year, posted the highest paid and verified circulation for the last six months of 2014.

Top magazines by paid and verified circulation:

  1. Canadian Living: 497,326 (-4.4%)
  2. Chatelaine: 441,252 (-15.8%)
  3. Reader’s Digest Canadian English edition: 293,638 (-26%)
  4. Maclean’s: 271,616 (-8.2%)
  5. Style at Home: 221,820 (-6.7%)
  6. Canadian House & Home: 216,001(-5.4%)
  7. Coup de Pouce: 202,141 (-6.7%)
  8. Chatelaine (French edition): 164,796 (-1.8%)
  9. Canadian Geographic: 142,442 (-5.5%)
  10. Hello!: 142,248 (10.2%)

Single-copy sales:

  1. Hello!: 79,220 (29%)
  2. Chatelaine: 77,871 (-14.6%)
  3. Canadian Living: 77,806 (-25.7)
  4. Vero: 71,311 (change unknown)
  5. Canadian House & Home: 67,070 (-14.3)

Total digital issues:

  1. Chatelaine: 43,472
  2. Moneysense: 37,007
  3. Maclean’s: 30,655
  4. LouLou: 28,080
  5. Hello!: 27,847

Correction: An earlier version of this story had an incorrect number for the increase in overall single-copy sales. That number has been verified and corrected. We regret the error.