Zoom Media expands Goodlife partnership

The OOH media company has added screens in more than 100 new gym locations.
GymShutterstock

Zoom Media has expanded its partnership with Goodlife Fitness, adding digital screens in more than 100 new gym locations.

The OOH company now has 1,000 digital screens in 330 Goodlife Fitness clubs across Canada, including Énergie Cardio in Quebec. Additional screens have been added in Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa and St. John’s.

Zoom Media activates content in the gyms through the Zoom FitTV network, which includes a stream of advertising, gym and health content and music videos through Goodlife’s sound system.

The partnership with Goodlife Fitness is part of Zoom’s fitness digital network, which includes more than 600 fitness centres across Canada, and delivers five million impressions weekly.

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