Mediaocean partners with Yangaroo

Clients working with the software company will now have the option to use Yangaroo's tech to deliver TV ad content.
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Mediaocean has signed a partnership deal with Yangaroo that will give its clients access to a new media delivery and traffic management platform.

Mediaocean clients will have the option to use media management and distribution company Yangaroo on an advertiser-by-advertiser basis to deliver content through Mediaocean’s Optica platform. Optica connects media buys to traffic instructions, talent usage, ad distribution and broadcasters, so that all information is in the same place at the same time.

Yangaroo currently manages and distributes media content to over 16,000 destinations in Canada and the U.S. through its cloud-based platform, and includes broadcast stations, cable networks, cable systems and syndication outlets.

Earlier this month, Mediaocean signed a deal with Facebook Atlas to allow clients using its Prisma offering to manage campaigns with the social media company without leaving the platform.