Historia enters its ‘golden’ era

The Corus specialty channel is rebranding and introducing new ad opportunities.
L'histoire du monde1

Corus Entertainment subsidiary Corus Média has revealed a new look for its specialty channel Historia.

With all-new visual elements on air and a new look to on-air promotions, Brigitte Vincent, the recently promoted VP programming for Historia and Séries+, says the rebrand puts a focus on characters in the show.

Meanwhile, through a recent partnership with A+E Network’s History channel, Corus’ Historia is using the brand’s well-recognized golden “H” and also gets access to History channel content. Some of the new shows coming to the channel this spring include BBC-produced L’histoire du monde, Marchandage: mode d’emploi (Bargaining Manual), and Klondike, a miniseries that debuted last year on Discovery Channel.

Advertisers have new opportunities with the rebrand. Vincent says it the company is introducing themed evenings, allowing advertisers to take over a night of programming or a genre, to increase relevancy and provide greater reach and frequency. The channel, which reaches 2.4 million viewers each week, also just launched lower-third ad offers, which it says is a first for a specialty station in the Quebec market.