Tennis toplines Sportsnet for Rogers Cup

The broadcaster is airing the tennis tournament on traditional and digital platforms, starting today.
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Tennis is the flavour of choice in the channel’s sports sundae this week with the Rogers Cup bringing the best circuit players to courts in Toronto and Montreal.

The 2015 Rogers Cup begins today with National Bank as the title sponsor. Sportsnet will be covering the event from start to the quarterfinals every week day this week starting at 11 a.m. Cross-platform coverage is available also on Sportsnet.ca, on Sportsnet’s radio channels, its app, magazine and on the Rogers Cup app.

The broadcaster has announced its list of commentators and analysts as well as varied content for its multiple platforms, including highlights, recaps and analysis on TV. In addition to having stats, reviews and analysis online, Sportsnet.ca will also livestream from the Banque Nationale court in Montreal and the Grandstand court in Toronto.

The broadcaster renewed its broadcast rights for the cup earlier this year and will deliver expanded coverage in English and in French starting next year.

The men’s tournament is being played in Montreal, and opens today with big tennis names, Novak Djokovic, Andy Murray and Canadians Milos Raonic and Vasek Pospisil hitting the ball cross court at the Uniprix stadium.

Serena Williams leads the star power for the womens’ tournament, which takes place in Toronto. Canadian Eugenie Bouchard and defending cup champion, Agnieszka Radwanska are also in the draw.

To build interest in the tournament, Rogers Communications ran a promotion with Canadian players Bouchard and Raonic running a tennis camp with young club players aboard a specially constructed barge off Queens Quay in Toronto last month.

Rogers will sponsor the tournament until 2020.