ICYMI: People moves, Twitter’s rebrand

In case you missed it: new faces at Maxus Canada, Clear Channel and the CBC, and details on Twitter's rebrand of its publisher network.
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People Moves:

Maxus Canada hires BMO lead

Maxus Canada has hired Devyn Perry as the client business lead on its BMO account. Perry comes to Maxus Canada from her most recent role as a national account manager with Quebecor Media. She has also held roles at Starcom MediaVest and Vizeum.

Clear Channel expands sales and marketing teams

OOH company Clear Channel Canada has two new people on its sales and marketing teams. The company has announced the addition of Kellie Lefaive as VP of national sales and Natalia Lafforgue as marketing manager.

Lefaive will be responsible for developing new sales strategies and comes to the company from her most recent role as a senior business development executive at TC Transcontinental. Lafforgue was previously at L’Oreal.

CBC adds to marketing team

The CBC has announced the addition of Clara Geffriaud as senior manager, marketing and B2B communications. Geffriaud starts Monday and will oversee the marketing and B2B communications strategy for Toronto and Western Canada.

Geffriaud comes to the CBC from Influence Central, where she led strategic planning and business development for Canada.

Tech Developments

Twitter rebrands its Publisher Network

Twitter has rebranded and expanded its Publisher Network, renaming it the Twitter Audience Platform. The network extends client offerings beyond advertising on Twitter, and was developed through the social media network’s acquisition of mobile ad server MoPub in 2013. It now reaches over 700 million people on and off its network, according to Gareth Smith, head of account management, Twitter Canada.

The renamed Twitter Audience Platform has added new creative features, allowing clients to turn ad formats on the social network such as videos into interstitials and video ads on other sites within the network. Marketers can also now buy around two new metrics; cost per engagement and cost per view.

ICYMI (or, In Case You Missed It) is a weekly wrap from MiC highlighting news from the week not picked up in the daily.

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