ICYMI: Hollywood Suite rebrands, Twitter @TIFF

In case you missed it: Bell Media ties with TreSemme for New York Fashion Week, the Streamy Awards are hitting TV and Facebook is aiming to be more business-friendly.
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Hollywood Suite rebrands

Hollywood Suite’s set of four HDTV specialty channels are being relaunched, with each emphasizing the decade the films are from. The rebranded channels will be called Hollywood Suite 70s Movies, Hollywood Suite 80s Movies, Hollywood Suite 90s Movies and Hollywood Suite 2000s Movies, and will go live on Nov. 2.

Edelman Canada’s new planning lead

Edelman Canada had promoted Becca Young to a national role. In her new capacity as SVP, planning, she is tasked with heading the company’s planning specialty and working closely with all its national offices. She is charged with talent recruitment as well as developing the best industry tools products. In her new role she will be part of a specialty leadership team that is focused giving clients digital, creative, technology and planning, as well as research and analytics.

Young has been with Edelman for 10 years and has worked across regions with a diverse portfolio of clients. She lent her operational and planning expertise to Edelman Canada’s StoryLab.

Canadian Art adds an app

National magazine Canadian Art has launched an app aimed at helping Canadians find more art. The art finder app allows users to find art at over 700 spots across the country. Galleries are able to advertise on the app in the Galleries Director, with the app pulling listings from editorial content as well as paid-placements.

Facebook adds features to Pages

With 77% of Canadian Facebookers connected to a small or medium size business, the social media network has added new features to help businesses get more value out of their Facebook accounts. The updates make it easier for users to connect with businesses using their mobile devices, and allow businesses to get their information and creative in front of their customers with greater ease.

 Twitter @ TIFF:

Periscope  has launched a number of TIFF-based integrations, which include a Q+A with Natalie Portman as well as live footage of the Canadian Screen Awards. Twitter has seen a flurry of engagement around TIFF with 250,000 tweets leading up to the festival.

Streamy Awards to air on TV

Much TV will be airing the first-ever broadcast of the Streamy Awards on TV. The awards will air on Thursday, Sept. 17 at 10 p.m. and will honour the best on YouTube and online video. Among the nominees is Jus Reign, a Much Digital Studio’s creator.

Bell Media partners with TRESemme for NY Fashion Week

Bell Media Sales is taking viewers behind the scenes at New York Fashion Week through a partnership with TRESemmé. The  multi-platform campaign with the event’s official haircare sponsor will run until Sept. 17, and is being executed as a two-part campaign, in which Bell Media personalities will give viewers a peek into the best hairstyles and provide tips on how to imitate them. The campaign will air on CTV’s ETALK and on TRESemmé’s YouTube channel.