Astral wins Ottawa Airport contract

With this win, the OOH co has grown its transport portfolio and will replace the airport's current ad infrastructure with 100% permanent digital screens.
Ottawa Airport

Astral Out of Home has won an eight-year contract for indoor advertising at Ottawa’s Macdonald-Cartier International Airport. With this win, the OOH company, a division of Bell Media, can now offer advertisers access to the country’s fifth-busiest airport with a footprint of almost five million passengers.

Luc Quétel, president, Astral Out of Home, says that the addition of the airport to Astral’s portfolio is a significant win for his company. “This new contract allows us to reinforce our advertising presence in the nation’s capital while reaching out to the busiest decision-makers and government-related travellers, a great consumer profile for our industry.”

The OOH company will replace the existing advertising infrastructure in the airport and make it the first digital-only indoor advertising airport across the country. In addition, the company will be putting up its AeroTV products, which are present in other airports. The TVs air content in English and French, including customized CTV news segments updated thrice daily.

Bell Business Markets and Bell Mobility will also be providing the airport signage with high-speed internet and access to its 4G LTE mobile network.

Astral already has contracts for Vancouver International Airport, Montréal-Trudeau International Airport, Halifax Stanfield International Airport, Québec City Jean-Lesage International Airport and with the Ottawa airport contract can now access 43 million passengers across the country. 

The Ottawa airport contract was previously with Clear Channel Canada.