Spotted! Disney promotes the parrot walk

Joining Blue Jays fever, the company handed out arm bands of Aladdin's Iago so fans can imitate Edwin Encarnacion's signature homerun stance.
disneyBlueJays

Brands around Canada have caught a serious case of Blue Jays fever. One of the latest aiming to grab a bit of the playoff buzz is Disney.

The company was outside the Rogers Centre for Thursday’s game one of the playoffs, handing out armbands of Iago the parrot from Aladdin. The point? To give fans a chance to imitate Jays’ star, Edwin Encarnación‘s parrot walk (when he’s running bases after hitting a home run) by attaching the bird cutout onto their arm.

The promotion is linked to Disney’s Oct. 13 release of the diamond edition of Aladdin on Blue Ray. All the Iago arm bands had the DVD art for the upcoming release on the back, with #Walkingtheparrot to encourage people to share their photos online.

https://twitter.com/DisneyStudiosCA/status/652212775645675520

Ikea Canada was also out in full force for game one, handing out “rally spoons” branded with “#StirItUp.”

https://twitter.com/IKEACanada/status/652157419699617792?ref_src=twsrc^tfw

The “stir it up” motion is a common signal players use across the MLB, referring to a quote by Hall of Famer Reggie Jackson where he said he was a “straw that stirs the drink.” While Jackson has since denied ever saying it, players still use the motion after doing something they think should get the rest of the team going.

Even though the signal isn’t unique to the Blue Jays, we will forgive Ikea for not waiting for Drake to bring a throw pillow to rest his head on during the seventh inning stretch – or getting frustrated while building a cabinet next to the dugout.

(Unfortunately, party-pooping security at the Rogers Centre was reportedly confiscating the spoons as people came in; they were seen as potential safety risks that could be thrown onto the field.)

With files from Josh Kolm