Younger Francophones watching more English TV: report

Digitally savvy younger Francophone viewers watch more English-language content than average, and spend more time watching online TV.
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Three in five Francophones are watching English TV and films on a weekly basis, with younger members of the demo and those living outside of Quebec reporting the highest levels of viewing.

Those numbers are from the Media Technology Monitor (MTM), who surveyed 2,001 Francophone respondents in Quebec, as well as the Francophone regions of Ontario and New Brunswick last spring.

Francophones who watch English content on a weekly basis spend less time watching traditional TV and nearly twice as much time with online TV than the average Francophone.

Those in the demo who watch English TV and movies on a weekly basis are more likely to be under 50 years old and have a household income of over $200,000.

Two-thirds of Francophones who watch English content do so on a weekly basis, with 32% saying they view the content everyday, or almost everyday.

Francophones who report watching English content on a weekly basis are 61% more likely to watch an online movie, 33% more likely to watch internet TV and are twice as likely to have watched Netflix in the past month than other members of the demo.

Image courtesy of Shutterstock

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