Reader’s Digest and Globe and Mail tops with Canadians

The inaugural combined report from Vividata, released alongside its launch, shows that the magazine and newspaper have the highest average readership.
magazineShutterstock

Reader’s Digest and the Globe and Mail have the highest average issue audiences according to the first data from Vividata, the amalgamation of NadBank and PMB.

The fall 2015 numbers cover the period between January and June, measuring 36,000 Canadians (12+) on a rolling 52-week online survey completion.

The top newspaper nationally is the Globe and Mail, with a combined average issue print and digital readership of 2.5 million between Monday and Friday. For print alone the paper has 1 million readers, and an average digital replica audience of 1.8 million.

The other nationally-measured newspaper, the National Post, had a combined print and digital average audience of 1.5 million. The paper reported an average issue readership of 564,000 and an average digital replica audience of 1.1  million.

Newspapers:

Ontario:

The title with the highest average issue audience in the province is the Toronto Star with 2.3 million readers. The Star had a reported print average issue audience of 1.4 million and an average issue audience of 1.4 million readers for its digital.

Quebec:

La Presse had the highest total average issue audience in the province with 1.8 million readers. However, Le Journal de Montreal had the highest reported print average issue audience of 922,000, and La Presse  had the highest digital average issue audience, with 1.5 million readers.

Toronto:

The Toronto Star swept the average issue audience numbers in the city, with 1.6 million combined print and digital numbers. Print alone had an average issue audience of 1 million and 865,000 for its digital average audience.

Montreal:

La Presse had the highest combined print and digital number in the city, with an average issue audience of 1 million. Le Journal de Montreal had the highest print-only numbers for the period, with 530,000 and La Presse had the highest average digital audience with 858,000.

Vancouver:

Vancouver Sun was top across the board in Vancouver, with a total average issue audience of 507,000. Print-only numbers came in at 358,000 and digital numbers were 230,000.

Magazines:

English:

Top-five average issue audience (print/digital):

1. Reader’s Digest: 4.8 million

2. Cineplex: 4.6 million

3. Canadian Living: 4.2 million

4. People: 4 million

5. Canadian Geographic: 3.7 million

Top-five average issue audience (print):

1. Reader’s Digest: 4.5 million

2. Cineplex: 3.7 million

3. Canadian Living: 3.5 million

4. Canadian Geographic: 3.2 million

5. Chatelaine: 3.1 million

Top-five average issue audience (digital: read or looked into digital replica, or accessed  online content accessed via a website or app):

1. Cineplex: 2.1 million

2. People: 1.9 million

3. Canadian Living: 1.6 million

4. The Hockey News: 1.4 million

5. Canadian Geographic: 1.3 million

French:

Top-five average issue audience (print/digital):

1. Ricardo Magazine: 1.6 million

2. Coup de pouce: 1.4 million

3. L’actualite: 916,000

4. Touring (English and French): 871,000

5. Bel Age magazine: 840,000

Top-five average issue audience (print):

1. Coup de pouce: 1.1 million

2. Ricardo Magazine: 1 million

3. Touring (English and French): 837,000

4. Bel Age magazine: 796,000

5. Chatelaine (fr): 748,000

Top-five average issue audience (digital):

1. Ricardo Magazine: 1.1 million

2. Coup de pouce: 547,000

3. Les Affaires: 332,000

4. Le Magazine Cineplex: 325,000

5. Signe M: 305,000

*All figures have been rounded to the nearest decimal.

Image courtesy of Shutterstock