Sportsnet posts record-breaking October

Driven by the post-season success of the Toronto Blue Jays the Rogers Media specialty posted its highest ratings and digital traffic ever.
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The post-season success of the Toronto Blue Jays drove ratings and digital traffic on Sportsnet to an all-time high last month, delivering a 10.3 audience share and average-minute-audience of 446,000, a jump of 122% over the same period last year.

Overall, 21.1 million Canadians watched the 2015 MLB post-season at least in part, with 19.6 million tuning in to see the Toronto Blue Jays as they battled through the ALDS and ALCS, according to Numeris numbers provided by Sportsnet.

The ALCS series between the Kansas City Royals and the Blue Jays was watched by an average audience of 3.8 million, a 717% jump over last year’s series between Baltimore and the Royals. Overall, 16.8 million Canadians watched some part of the ALCS.

The 2015 NLCS between the New York Mets and Chicago Cubs was watched by an average audience of 493,000 viewers, up 41% over the 2014 series.

Record viewing didn’t stop when the Jays exited the playoffs, the 2015 World Series between the Royals and New York Mets was the most-watched in Sportsnet history, with an average audience of 876,000 viewers. Those numbers are up 16% over the previous record-holder, the 2012 series between the Detroit Tigers and San Francisco Giants and a 37% jump over last year’s World Series between the Royals and San Francisco Giants.

The primetime edition of Sportsnet Central was watched by an average audience of 265,000 in October, up 86% versus the same time last year. For the year to date, Sportsnet Central’s primetime edition is up 79%, with an average audience of 196,000 for 2015.

Online, Sportsnet.ca saw the highest-ever traffic in the site’s history in October, with a jump of 191% in page views, 119% in unique visitors and 369% in video starts versus this time last year.

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