Mobile games, eSports rule YouTube in 2015

According to its year-in-review, 20 of the top 100 channels in Canada were gaming-related.
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The power of eSports continues to rise, bringing some of the biggest subscribers and views to YouTube in Canada for 2015.

According to Canadian year-in-review numbers for the site, 20 of the 100 top-subscribed channels were game-related.

In addition, the most-clicked ad on YouTube in Canada this year was for Super Bowl TV-and-online ad for mobile game, Clash of Clans: Revenge. The second most-watched ad was for the mobile game Boom Beach.

Also making a mark on the top 10 list for the year were ads for the greater good, P&G’s #LikeaGirl for Always was the #3 ad on the list in Canada, while #WhoWillYouHelp from the Government of Canada ranked at #9.

Canadians were watching YouTube content in record numbers this year, with numbers from Media Technology Monitor showing that 69% of Canadians watched YouTube content on a monthly basis.

YouTube viewership in Canada has gone up 21% since the fall of 2011, with over two-thirds of Canadians now reporting monthly usage on the site. Of those who reported watching YouTube content, one in three said they do so once a week.

2015 Canadian yeah-end YouTube Ads leaderboard

1. Clash of Clans: Revenge (Official Super Bowl TV Commercial) by OfficialClashOfClans
2. Great Plan (Official TV Commercial) by OfficialBoomBeach
3. Always #LikeAGirl – Unstoppable by AlwaysBrand
4. #BestBuds (2015 Budweiser Super Bowl Commercial) “Lost Dog” by Budweiser
5. Dove Men+Care shares your first fatherhood moments this Father’s Day by dovemencareus
6. Reebok – Freak Show – Be More Human by Reebok
7. Duracell Star Wars Commercial: Battle for Christmas Morning by OfficialDuracell
8. “The Recital” by Quaker Canada
9. #WhoWillYouHelp by ONgov
10. Tim Hortons Drive Thru Rookies with Sid & Nate by TimHortons

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