Super Bowl tops 2015 viewing

Sporting events took the top two spots for the year, according to Numeris data.
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Live-event sports viewing ruled the most-watched TV shows for the year in Canada, taking four of the top five spots.

1. Super Bowl (Feb. 1 on CTV):

The Super Bowl on CTV was the most-watched primetime TV event of 2015 in Canada.

According to final Numeris data from Bell Media, the NFL championship brought in an average audience of 8.2 million viewers. The game is potentially heading into its final year of simultaneous substitution in 2016, with the 50th anniversary of the Super Bowl being played on Sunday Feb. 7 at Levi’s Stadium in California.

2. IIHF World Junior Championship (Jan. 5 on TSN):

Coming in at #2 was the gold medal game of the IIHF World Junior Championship between Canada and Russia on TSN, which was watched by an average audience of 5.9 million.

The match broke the record for the most-watched specialty TV broadcast, bringing in another 1.1 million viewers on RDS.

Overall, 19.4 million viewers, or around half of Canadians, tuned in to view some or all of TSN and RDS’s coverage of the 2015 IIHF World Junior Championship held in Montreal and Toronto.

3. The Academy Awards (Feb. 22 on CTV):

A regular on the top five list of TV programs for the year, this year’s Academy Awards was watched by an average audience of 5.5 million in 2015.

Sponsorship activations on this year’s awards included L’Oreal Canada connecting commercials with its virtual reality Makeup Genius app using Shazam.

4. ALCS Game six, Toronto vs. Kansas City (Oct. 23 on Sportsnet):

Canada came down with Blue Jays fever this October, as the Toronto team made its first trip to the post-season in over 20 years. Breaking viewership records all month for Sportsnet, the team’s last game of the year was watched by an average audience of 5 million.

5. 103rd Grey Cup (Nov. 29 on TSN):

CFL’s season finale, the 103rd Grey Cup is #5 on the top shows for 2015, with an average audience of 4 million viewers tuning into the game on TSN.

Viewership for the game grew 6% this year over last, with another 230,300 watching the game on RDS.

The CFL will go into the 2016 season with a new tagline, “What We’re Made Of,” aimed at attracting a new generation of fans. CFL commissioner Jeffrey Orridge introduced the tagline ahead of last week’s Grey Cup game, noting that the need to bring new fans into the fold comes during a year that has seen game viewership dip 15% overall on TSN and RDS.

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