Pattison Outdoor Advertising has won the contract for advertising space in Canada’s fifth-busiest airport.

The OOH company will be able to reach eight million passengers that move through the Edmonton International Airport annually. The airport offers non-stop connections to 60 places across North America, the Caribbean and Europe.

The win expands Pattison’s airport network reach to 35 million people across Canada.

According to Numeris data from its fall 2015 major markets study on Edmonton, which was provided by Pattison Outdoor, EIA gives advertisers access to a higher-than-average income demo. That data showed that 51% of Edmonton travelers have attended local festivals and 41% of whom have visited restaurants, restobars and pubs in the past year. They are also 72% more likely than the average population to rent a vehicle and 29% more like to lease or purchase a vehicle in a year’s time. 

Pattison Outdoor holds the contracts for nine Canadian airports in Calgary, Fort McMurray, Victoria, Regina, Saskatoon and Winnipeg. It also holds the advertising contract for exterior advertising space at the Ottawa International Airport and the Halifax-Robert L. Stanfield International Airport in Nova Scotia.