ICYMI: Grammys down, NBA All-Star up

In case you missed it: NBA All-Star posted big ratings, Grammy numbers were down and Canadian Living has a new editor-in-chief.
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Grammys top two million on City

The broadcast of Sunday’s 58th Annual Grammy Awards on City brought in an average audience of 2.2 million viewers, according to overnight Numeris numbers provided by Rogers Media. That’s down from last year’s average audience of 2.6 million. In the U.S. numbers were up slightly overall, but dropped to a seven-year low in the younger adult demo.

NBA All-Star brings big numbers

Last weekend’s NBA All-Star Game was the most-watched in Canada in 20 years, according to Numeris numbers from Sportsnet and TSN. Friday’s Celebrity Game was watched by an average audience of 731,000 on Sportsnet and TSN. The Rising Stars Challenge had an average audience of 376,000 across the two channels, an increase of 182% from 2015. Saturday night’s NBA All-Star Saturday Night, which included the skills competition, was watched by an average audience of 992,000, an increase of 377% over 2015. The NBA All-Star Game on Sunday night was watched by an average audience of 948,000 viewers, up 133% over last year’s broadcast.

Facebook opens Instant Articles to all

Beginning in April, Facebook will be opening up its Instant Article program to all publishers, regardless of size or location. To date the social media company has been working with a set of a few hundred publishers on the program, which allows users to post articles directly to Facebook and sell ads around them on the platform. Publishers are able to bring their own direct-sold spots to the platform or sell ads through the Facebook Audience Network.

New editor-in-chiefs at Canadian Living

TVA Group’s Canadian Living has made two hires, adding a new editor-in-chief and food content editor-in-chief to the magazine’s masthead. Jes Watson is joining the magazine as editor-in-chief and Mike Ward as food content editor-in-chief. Both come from production backgrounds, with Watson most recently working as executive producer, women’s, family and pay digital at Corus Entertainment and Mike Ward working as a chef as well as a director of shows including Unusually Thicke, which aired on Slice.

Yahoo updates Flurry
Amidst takeover rumours and layoffs this week, Yahoo also hosted its third mobile developer conference. Included in the announcements was an update to the company’s mobile app and advertising arm, Flurry. The changes include faster access to data and a new Flurry app. Current Flurry customers can opt-in and gradually be transitioned to the platform over the next couple months.

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