Yahoo’s new head of global media

The publishing company has promoted Marie-Helene Savard to the new role to head its content business in several global markets, including Canada.
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Yahoo has promoted one of its own to take over the newly created role of head of international media.

Marie-Hélène Savard will be handling the company’s editorial work in global markets including Canada, Latin America, Europe, India and Singapore. Under her, the focus will be on growing news, finance, sports and style in the above-mentioned markets. Last week, the company announced an expansion of its sports coverage to the e-sports space.

In addition to growing the e-sports portfolio, she is expected to continue the company’s focus on live streaming and also lead the charge for coverage of major international events, such as the upcoming summer Olympic games in Rio de Janeiro. Last year Yahoo was behind the first free global live stream of an NFL game and also live streamed a Berkshire Hathaway shareholders meeting.

Savard, who is originally from Montreal, has worked across the digital ecosystem in production, management and content strategy. She has been at Yahoo since 2009 and moves into the global role from her previous position as head of media for Yahoo Canada.

She will be based in Toronto and liase with global editorial teams from here.