Cannes 2016: Ladyballs campaign picks up double shortlist nods

Agencies were shut out in Pharma, but Juniper Park and Grey have chances to win in Health and Wellness.
Lauren-Richards-549x350

It’s that time again. As Canadians (and the rest of the ad world) prepare to head to Cannes, we’re already off to a decent start, with two shops recognized on one of the first shortlists of the year.

Juniper Park\TBWA and Grey Canada have each been shortlisted for this year’s Health and Wellness Lions competition.

Sadly, the Pharma Lions shortlist was again devoid of any Canadian work. Earlier this month, the shortlist for Lions Innovation was announced and Canada was a no-show there as well.

Last year, J. Walter Thompson Canada and DDB Canada’s work for SickKids and Johnson & Johnson’s KY brand, respectively, picked up Health Lions in Cannes.

The Health and Pharma Lions winners will be announced this Saturday during Lions Health 2016. The Cannes Lions International Festival of Creativity kicks off the following day when shortlists in the Direct, Glass, Promo, Print and Radio categories are announced.

Health and Wellness: 5

Juniper Park/TBWA, Project Consent, “Consent Is Simple“: 3

All three of the videos in Juniper Park’s “Consent is Simple” campaign for Project Consent, which used cartoon genitals to show just how basic consent should be, picked up a nomination for Film in the Education & Awareness shortlist category.

Grey Canada, Ovarian Cancer Canada, “Ladyballs“: 2

Grey Canada Toronto’s “Got Ladyballs” work for Ovarian Cancer Canada picked up two nods: one for Integrated Campaign and another in PR in the Fundraising & Advocacy category. Media for the campaign was organized by Lauren Richards, and Erin Richards of Hype PR handled public relations. The national campaign encouraged women to have courage and the “ladyballs” to discuss ovarian cancer. It was a big strategic shift for the organization, which had previously focused on more traditional, quieter campaigns that drew sympathy for patients.

Following the launch of the initial spot, the campaign continued with community outreach, digital PR and a user-generated content campaign on social. It also released interviews with ovarian cancer survivors when public discussion about the merits of the term “ladyballs” was at its peak.