Will you accept this sponsor? » Media in Canada

Will you accept this sponsor?

The brands that will have contestants flying, sipping and sporting bling on the first edition of The Bachelorette Canada.
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An airline, a jeweller and a wine company are among the sponsors for the first season of The Bachelorette Canada this fall.

Two Oceans, working with Your Brand Integrated Marketing Communications Inc., has signed on as the wine sponsor of the series, serving its products as the show’s stars move from group outings to one-on-one dates. The wines will also be poured during the gossip sessions with The Bachelorette Canada Aftershow host Jennifer Valentyne. In addition, the wine brand will be executing show-branded tasting activations in Toronto and Vancouver this fall.

It wouldn’t be The Bachelorette without a finale episode in the tropics, and Sunwing Vacations has signed on to fly the finalists to the secret location. The tour operator will also have brand visibility throughout the duration of the show, promoting a contest that gives viewers the chance to also win a trip to the finale location. The tour operator worked with VMC Media on the sponsorship.

Jewellery sponsor Michael Hill, which has previously worked with W Network’s Say Yes to the Dress Canada, will outfit Bachelorette star Jasmine Lorimer with baubles throughout the season, with updates on the show’s website of the exact items she is sporting in each episode and “get the look” branded in-store signage. The jeweller, which worked with Media Experts on the sponsorship, will also provide the two engagement rings for the finale episode.

Foot and nail care company Amopé has also signed on, with an integration into one episode where the bachelors must provide a spa-like experience. Work on the integration was done by Aegis INNOV8.

Episodes of The Bachelorette Canada will begin airing on W Network on Sept. 13 at 9 p.m., with The Bachelorette Canada Aftershow airing afterwords at 10:30 p.m.